Social Media Marketing Helps a Business to Develop a Positive Relationship with their Customers Free Essay Example, 2250 words

In the 21st century, there has been an upsurge of business competition, forcing most businesses to venture into international markets as part of their strategy to expand their geographical coverage. As the domestic market becomes saturated, organizations have to resort to international business strategies to overcome the threat of business competition (Clark, 2012). However, entry into the international market has been a great challenge for many organizations due to the complexities of this market. Cultural diversity and variation in customer tastes have become a threat to customer loyalty. The customer lies at the heart of the organizational performance and hence organizations have set it as a business priority to develop a positive customer relationship. Loyal customers are of great value to the organization as they ensure that the business continues to thrive even during tough market conditions. The concession that exists is that the organization must develop strategies on how to win customer loyalty in its market positioning strategy. As a result, international organizations has put it a top priority to win customer loyalty both in the short and long-term. The issue of customer relationship is common in the business environment. We will write a custom essay sample on Social Media Marketing Helps a Business to Develop a Positive Relationship with their Customers or any topic specifically for you Only $17.96 $11.86/page